NANO

This exhibition has been fabricated and installed by architecture, art and planning students, aiming to bring forward multi-faceted discussions on the future of cars, sustainable design, and the relationship between the “developed world” and the “global south.” Exhibit features the suspended components of the Tata Nano, known as the world’s cheapest car, introduced by Tata Industries to replace the notorious, dangerous and polluting moto scooters. Sorted by their price and weight, the Nano components, along with two inflatable sculptures representing the car’s monthly and yearly CO2 emissions by volume, a series of videos representing 1km of distance travelled by various modes of transport in India, and a visual representation of a consumption capacity of the Indian lower middle class, are held in suspension by 27 wooden sitar tuning pegs in museum white box gallery.

“Unpacking the Nano: The Price of the World’s Most Affordable Car” is an art museum exhibition and an international symposium addressing the complex and potentially monumental impact of the Nano — the new, sub-$2,500 automobile designed and produced in India by Tata Motors. The Nano taps deeply into the modernist trope of speed, individualized mobility, and mass production. Exhibitry, the speakers, and panel discussions explored the myriad issues raised by the Nano including: the design and  engineering accomplishment; climate change and social equity on the Indian sub-continent; the cultural landscapes of mobility; and shifts in socio-aesthetic traffic associated with the automobile.

In retrospect, failure of the Nano to achieve its lofty goals (production was suspended in 2018) lies exactly in the cultural realm. Despite an awesome feat of re-engineering every component of an automobile to achieve the low price and make the car affordable for the masses in India, it was the stigma of “poor people’s car” that brought about the failure of this valiant project.

Exhibition poster / approximate volume of CO2 emissions produced by an average car in a year

Family of a scooter

A car to replace the hazardous scooters

Tata and Modi at the Nano factory opening

At the Nano factory

Nano parts packed in various crates

Exhibition in crates, where every surface is part of the story

View of the exhibition from above

How it works

Exhibition crate prototype

Exhibition mock up

Dis-assembly of the car into 16 crated groups for the exhibition

Exhibition crate fabrication

Detail of supporting harness

Exhibition signage

Part of the exhibition that showed four short films riding 1km in different modes of transport

Opening party

Exhibition installation

Sitar tuning pegs that held the exhibition in suspension

Exhibition crates in storage

Additional Project Information
Exhibition at the Herbert H. Johnson Museum of Art, Cornell University
A project by Cornell AAP faculty & students in collaboration with engineers, anthropologists, historians, balloon manufacturers, graphic artists and architects
Project Team
Directed by Aleksandr Mergold & Kent Kleinman
Coordination by Sarah Haubner, Spencer Lapp and Ben Widger
With Nikole Bouchard, Andrew Fu, Gabriel Hohag, Laura Kennedy, Frank Parish, Jeremy Siegel, Lawrence Siu, Siddharth Soni, and Roberto Soto
Cornell AAP & Austin + Mergold

Photography
Spencer Lapp, Aleksandr Mergold

Related Projects

BirdBarnBridge
Metro
Back to Top